?板???璇荤???朵唬娴?疆锛?浠ュ?朵究?枫???????娴烽?????圭?癸?姝ｄ互????????????ュ????甯??风???翠釜?吼??＄??琛?涓????ㄨ?涓???????????板?娲??涓?????板钩?扮??告??帮?璇??惧??寰?涓???竟???藉?ㄦ?????甯??虹?浜?涓??遍????吼??★?骞跺?????甯???帮?缁?????浜???灏?榛?涔︾?锛?浣?涓烘?板???璇婚?????涓??归?椹???????舵繁?荤??娲?瀵???????澶ц???????帮?璧板?轰?涓??＄????涓?甯???宸????寮???绔?浜?涔?璺??涓?浠???????棰?浜?甯??猴??翠技涔?棰?绀虹???板???璇荤??涓?涓?涓???ｃ??
涓?????瀹逛负??锛?浣???????浜﹂?????光??锛?灏?榛?涔︾???绮剧?????瀹规????/p>
?ㄤ俊?????哥???朵唬锛???瀹规???稿??ㄦ?风???虹?炽??浠?浠??ユ??澶ч????瀹瑰凡涓?瓒充互????????稿?绔?浜?????灏?榛?涔︾?娣辫?姝ら??锛?瀹?娌℃?????╁?ㄥぇ浼???????璐ㄥ??????瀹规捣娲?涓???娉㈤??娴?锛??????﹁?韫?寰?锛?????浜???绮剧?????????瀹规???ワ??ㄥ?ㄦ弧瓒崇?ㄦ?锋?翠负缁?????涓??у??????璇婚??姹???
1.???撮?????娣卞害????锛?涓?缁煎???ч??璇诲钩?颁???锛?灏?榛?涔︾?骞舵????惧??缃?涓?璞°???稿??锛?瀹?灏????????﹀?ㄤ?浜??锋??娼??????瑰???浼??????撮???锛?渚?濡????茶В璇汇??绉?骞绘?㈤?┿???????ㄧ????浠ュ????浜?灏?浼?浣??ユ??蹇?瀹?绮?涓?????瀛︾被??????杩?娣卞?ユ????杩?浜?棰?????浼?绉???瀹癸?灏?榛?涔︾??????稿?浜?涓??归?搴︽椿璺?涓?绮??ф??寮虹???ㄦ?风兢浣???
杩?浜??ㄦ?峰?寰?瀵圭?瑰???瀹规????寮虹????姹??ユ???娑?璐规???匡?浣垮?骞冲?板?ㄨ?浜?棰?????褰㈡??浜?澶╃?剁??澹?????
2.???????涓?IP瀛靛??锛??ㄥ??瀹规?ユ?涓?锛?灏?榛?涔︾?澶у???舵????????瀹癸?骞剁Н???㈢储IP瀛靛????骞冲?版???ヨ?婧?锛???璇风?ュ??浣?瀹跺?ラ┗锛?榧??辨?颁汉浣?瀹跺??浣?锛????????风?硅?茬???????????瀹瑰????撮??瑕??????灏?榛?涔︾?娉ㄩ??瀵规??娼?????????浣???杩?琛?IP瀛靛??锛???杩?婕??汇??褰辫???娓告??绛?澶?绉?褰㈠?杩?琛?琛???寮???锛?杩?涓?浠?涓哄钩?板甫?ヤ??扮???跺?ュ??跨?癸?涔?杩?涓?姝ュ?寮轰??ㄦ?峰?骞冲?扮??褰?灞?????蹇?璇?搴︺??
褰??ㄦ?疯?藉??ㄨ?涓?钩?颁????般??杩介??骞惰?璇?涓?涓?P?????匡?浠?浠?????涓????????????ュ???法澶х????
3.??瀹圭??????缁?环?尖??????锛??ㄤ俊?????????褰?涓?锛??ㄦ?峰?ㄩ??璇讳腑?や??峰???ヨ?锛??存复???峰????????遍福???拌????灏?榛?涔︾??ㄥ??瀹归???╁???ㄨ??涓?锛?涔?寮?濮?娉ㄩ????????瀹圭??????缁?环?尖????瀹?浼?绮惧?绛???涓?浜??藉?寮???璇昏????????瑙﹀?ㄨ?????????涓?棰?锛??????ㄨ???ｄ??藉?甯︽?ユ不????榧???????婵??????????ヤ?????
杩?绉?瀵圭?ㄦ?锋??缁???姹???绮惧?????★?浣垮???璇昏?涓轰?涓?绉?绠?????淇℃???峰??锛?????涓轰?绉?????浣?楠?锛???澶у?版????浜??ㄦ?风??婊℃??搴﹀??浣跨?ㄦ?堕?裤??
?や???瀹规??韩锛??ㄦ?峰?ㄤ娇?ㄨ?绋?涓???浣?楠?涔??冲?抽??瑕???灏?榛?涔︾??ㄦ???????寸?ㄦ?蜂?楠??归??????????璐硅?﹀?锛???姹?璁╃?ㄦ?峰?ㄩ??璇荤??姣?涓?涓??????借?芥?????拌创蹇?涓?渚筐??ユ?枫??
1.涓??у???ㄨ??绠?娉???绮捐?锛??颁唬?ㄦ?锋?╁凡???︿???绡?涓?寰????ㄨ????琛ㄣ??灏?榛?涔︾????ュぇ??????????锛?涓???????朵釜?у???ㄨ??绠?娉???瀹?涓?浠??????ㄦ?风????ラ??璇诲???层???惰????璇?璁虹??炬?ц?涓猴??撮??杩?瀵圭?ㄦ?烽??璇讳???????濂姐?????崇?瑰?婚?????娣卞?????锛??ユ?ㄦ???ㄦ?风??娼??ㄥ?磋叮??
杩?绉?????浣??????ㄨ??锛??藉?绮惧???版?ㄩ???ㄦ?峰???芥???磋叮????瀹癸?澶уぇ??灏?浜??ㄦ?峰?ㄦ捣??淇℃??腑??澶ф捣?????????????????浜????版?板??瀹圭????????涔?瓒ｃ??
2.绠?娲?楂?????浜や?璁捐?锛?灏?榛?涔︾??????㈣?璁￠?靛惊??灏??虫???????????锛???姹?绠?娲????磋?????骞叉?般????璁烘??炕椤垫?瑰???瀛?浣?璋??淬????????绾匡?杩???功绛俱??绗?璁般?????璺宠浆锛?姣?涓?涓?????界?杩?绮惧???纾????姹??ㄧ?ㄦ?蜂?缁????村氨?藉?????浣???骞冲?拌???渚?浜?澶?绉???璇绘ā寮?锛?濡?澶??存ā寮????ょ?兼ā寮?绛?锛?婊¤冻?ㄦ?峰?ㄤ????烘???????璇婚??姹???
杩?绉???娑︾?╃???澹扳??????ヨ?璁★?璁╃?ㄦ?疯?藉??ㄨ韩蹇??版?娴稿?ㄩ??璇荤??涓?????锛???涓?浼?琚?????????㈡??浣??????般??
3.璺ㄥ钩?版??缂?琛??ワ??ㄧЩ?ㄤ???缃??朵唬锛??ㄦ?烽??瑕??ㄤ?????璁惧?涔??村???㈤??璇汇??灏?榛?涔︾?瀹??颁?璺ㄥ钩?扮???版????姝ワ??ㄦ?峰??互?ㄦ???恒??骞虫?裤???佃??绛?璁惧?涓???缂????????璇昏?搴︺??绗?璁般???惰??绛?淇℃???借?藉??跺??姝ャ??杩????崇???ㄦ?锋??璁鸿韩澶????浣??帮?浣跨?ㄤ?绉?璁惧?锛??借?介???堕???扮户缁??浠?????璇绘??绋?锛?杩?绉?娴?????浣?楠???澶у?版????浜??ㄦ?风??с??
4.绀惧?轰??ㄤ?绀句氦????璇伙???璇诲苟???绘?????????灏?榛?涔︾?绉????㈢储绀句氦????璇荤?????芥?э???寤轰?涓?涓?椿璺????ㄦ?风ぞ?恒???ㄦ?峰??互?ㄤ???涓??硅?琛?璇?璁恒??璁ㄨ???浜ゆ?蹇?寰???革????冲??互?虫敞??繁??娆㈢????ヨ?????骞冲?拌?浼?瀹???涓惧??绾夸?璇讳功浼???璇?棰?璁ㄨ?绛?娲诲???榧??辩?ㄦ?蜂??寸??浜??ㄣ??
杩?绉?绀惧?虹??姘??达?璁╅??璇讳??????????????淇℃???ユ?讹??????????涓轰?涓?涓???婊℃椿????浜ゆ?绌洪?达?澶уぇ澧?寮轰??ㄦ?峰?灞???????涓?????
?ㄥ樊寮???绔?浜?????璺??锛?灏?榛?涔︾?骞舵???姝ヤ?瀵瑰??瀹瑰???ㄦ?蜂?楠?????ヤ?????瀹?姝ｇ???间??胯???灞?锛?绉?????寤轰?涓?????瀹瑰??浣???浼?????娑?璐广??浜??ㄤ?涓?浣????板???璇荤?????????涓哄钩?扮????缁???垮??甯??洪?瀵煎?颁?濂?瀹???瀹??虹???
灏?榛?涔︾?娣辩?ワ?涓?涓????????板?骞冲?帮?涓?浠?浠?????瀹圭????渚???锛??存???涓???婊℃椿????绀剧兢????姝わ?骞冲?板?绀剧兢杩??ユ?????颁????ラ?搴︼??村??浜?灏??ㄦ?蜂???绾?????璇昏????杞???涓衡???卞?????????锛??卞????寤哄钩?扮??浠峰?笺??
1.绮惧?????ㄦ?峰??灞?涓?瑙﹁揪锛?骞冲?伴??杩?瀵圭?ㄦ?疯?涓烘?版????娣卞?ュ????锛??藉?娓??板?拌????轰???????ㄦ?风兢浣???渚?濡?锛?楂?娲昏?搴︾??璇?璁鸿?????稿???涔﹁糠???锋???????浣?娼??????ㄦ?风?????瀵硅?浜?涓?????????ㄦ?风兢浣?锛?灏?榛?涔︾?浼?璁捐?宸??????杩??ョ??ャ??瀵逛??稿?涔﹁糠锛?骞冲?颁???渚?涓?灞???绂??╁??娲诲???璁╀?浠??????拌???瑙?锛?瀵逛??锋????浣?娼??????ㄦ?凤?骞冲?颁???渚???浣???瀵煎??璧?婧?????锛?榧??变?浠??琛???瀹瑰?????浣???
2.榧???GC(UserGeneratedContent)??瀹圭??浜э??や?骞冲?板??圭????ュ??瀹癸?灏?榛?涔︾?涔?绉???榧??辩?ㄦ?风??浜у??瀹癸?UGC锛???杩??????涓???浜??ㄦ?疯?璁恒??涔﹁?????浜哄??浣??????虫???轰?骞冲?板凡??IP??浜?娆″??浣???骞冲?伴??杩?璁剧疆??浣?婵??辨?哄?讹?濡???瀹硅???????璧???浠ュ??灏?浼?璐?GC??瀹规?ㄨ???版?存?剧?肩??浣?缃???ユ????ㄦ?风????浣???????
杩?绉?UGC??娑??帮?涓?浠?涓板?浜?骞冲?扮????瀹圭????锛?涔?璁╁钩?扮?????藉???村??椤藉己??
3.????绾夸?绾夸???????娲诲???涓轰?杩?涓?姝ュ?寮虹ぞ缇ょ????????锛?灏?榛?涔︾?浼?瀹???缁?缁?绾夸?绾夸??哥???????ユ椿?ㄣ??绾夸?娲诲?ㄥ??互?????瀹剁?存????绾夸?绛惧????涓婚?璁ㄨ?绛?锛?绾夸?娲诲?ㄥ????互??璇风?ㄦ?峰??涓?浣?瀹惰??????璇讳功娌?榫??????虫??互骞冲??P涓轰富棰?????ョ嚎涓?浣?楠?娲诲?ㄣ??杩?浜?娲诲?ㄤ?浠?澧???浜??ㄦ?蜂??寸??浜????涔?璁╃?ㄦ?峰?骞冲?颁骇??浜??存繁??????杩??ャ??
4.寤虹??ㄦ?峰??棣?涓??卞???哄?讹?灏?榛?涔︾???瑙??ㄦ?风??澹伴?筹?骞跺??惰?涓哄钩?颁????????扮????ラ??瑕?椹卞?ㄥ????骞冲?板缓绔?浜?澶?娓??????ㄦ?峰??棣??哄?讹?榧??辩?ㄦ?峰氨骞冲?扮?????姐????瀹广?????＄?????归?㈡???烘??瑙???寤鸿????磋?涓?姝ワ?灏?榛?涔︾?杩?浼???璇烽?ㄥ???稿??ㄦ?峰??涓??颁骇?????╂??娴?璇????板???界??璁捐?璁ㄨ?涓????姝ｅ??颁??ㄦ?风?????卞??????
?ㄥ??涓????版?归???灏?榛?涔︾?涔?灞??板?轰?瓒?瓒?浼?缁??板???璇诲钩?扮?????版??缁达?瀹?涓???浠?浠?渚?璧?浜?浼?缁???浠?璐硅?????????喘涔版ā寮?锛???????杩?澶?????????涓?妯″?锛?涓哄钩?扮????缁???灞?娉ㄥ?ヤ?婧?婧?涓??????ㄥ????
1.绮剧?????浼???浣?绯伙?灏?榛?涔︾???瀵逛????ㄦ?烽??姹?锛?璁捐?浜?澶?灞???告???浼???浣?绯汇???虹?浼?????互浜?????璐归??璇婚?ㄥ????瀹癸?浠ュ???虹?????ヤ釜?у???ㄨ??锛???楂?绾т???????互瑙ｉ???村??????瀹广??璺宠?骞垮????浜????翠???????ュ???????锛????冲??涓??版??浜?IP???╂????绁ㄥ???崇?涓???杩?绉?宸??????浼??????★??㈡弧瓒充?涓????ㄦ?风??娑?璐硅?藉??锛?涔??????版????浜?骞冲?扮??浠?璐硅浆??????
2.骞垮??涓?澧??兼???＄??缁???锛??ㄤ????ㄦ?蜂?楠???????涓?锛?灏?榛?涔︾?浼?宸у??版??ュ?????绮惧????骞垮????渚?濡?锛??ㄧ?ㄦ?烽??璇荤???撮??锛?灞?绀轰??ㄦ?峰?磋叮?稿?崇???句功??浜у????骞垮????骞冲?拌???渚?涓?绯诲??澧??兼???★?濡??靛?涔﹀??躲????瀹逛?璐归???????????虫???浣???杩?琛?涓?瀵逛???浠?璐逛氦娴?绛?锛?杩?浜?澧??兼???′负骞冲?板甫?ヤ??扮???跺?ユ?ユ?锛?涔?婊¤冻浜??ㄦ?锋?存繁灞?娆＄????姹???
3.IP??涓??????ㄤ骇涓??惧?灞?锛?濡???????杩帮?灏?榛?涔︾?灏?IP瀛靛??瑙?涓烘?稿????ヤ?涓????や?渚???骞冲?版??韩??娴???浼??挎?ㄥ箍IP锛?骞冲?拌?绉???涓??朵???瀹瑰?朵????搞??娓告?????搞??褰辫????哥?寤虹???浣??崇郴锛??卞??寮???IP????涓?浠峰?笺??杩?绉??ㄤ骇涓??剧??甯?灞?锛?浣垮?灏?榛?涔︾??藉???澶ю??稿???版????姣?涓?涓??璐?P??娼??斤?瀹???P浠峰?肩????澶у??锛?涔?涓哄钩?板甫?ヤ?涓板?????剁????
4.?版????戒???????灞?锛?灏?榛?涔︾?绉?疮??娴烽???ㄦ?烽??璇绘?版??????舵??瀹?璐电??璐㈠?涔?涓???骞冲?板??互?╃?ㄨ?浜??版???涓哄?虹??绀俱??浣?????渚??寸簿????甯??哄????????瀹瑰??浣?寤鸿?锛?浠????峰??版?????¤垂??灏?榛?涔︾?杩???互?轰??跺?澶х???ㄦ?风兢浣???娲昏???绀剧兢锛???灞??版???层???????????虫???靛??????绛??稿?抽???锛???寤轰?涓??村??澶????????板???瀹圭??????
?ㄦ?板???璇荤??骞块??澶╁?伴??锛?灏?榛?涔︾??????跺???瀹瑰樊寮???????ユ繁?荤??瑙ｃ??瀵圭?ㄦ?蜂?楠??????磋拷姹?锛?浠ュ??瀵圭ぞ缇ょ????????ョ簿??缁?浣?锛??????板?ㄥ??轰腑寮?杈??轰?涓??″?浜???繁????璺???瀹?涓?浠?浠????涓???璇诲钩?帮??存???涓???婊℃椿????涓??????扮????瀹圭ぞ?恒?????ワ??????板???璇荤????缁??杩?锛?灏?榛?涔︾??????????舵????????涓?妯″??????绘?х?????ュ?灞?锛?缁х画寮?棰?琛?涓???灞?锛???涓烘?板???璇绘?朵唬涓?涓?涓???姝ｇ??椋??ｏ?涔﹀??灞?浜???繁??杈???绡?绔???
????涓?杞?/a>
涓???缃?寰?俊